Postings
The 80/20 rule of marketing: What it is, why it’s important, & how it helps you grow your business
The 80/20 marketing rule helps to identify valuable customers, allocate resources more effectively and reduce costs. Here’s how to apply it.
Postings
Creating Metaverse Content: The What, Where, and Why
The metaverse is an immersive medium full of opportunities. We talk about where your content should go and how to create metaverse content!
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How to Write a Great Video Script in Four Easy Steps
Unsure of where to start with a video script? Here’s a practical guide on how to write a video script that will attract your audience.
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Generative AI: A Copywriter’s Nightmare or New Toy?
What are the opportunities and concerns surrounding generative AI? We look at generative AI tools, if it works and the future of copywriting.
Postings
Explore the Power of Impact Reporting to Deliver Your Organization’s Most Compelling Stories
Find out the difference between an impact report and an annual report. Plus, we give our advice on what an impact report should contain!