Postings
Why Sales Collateral Is Important—and What Types to Use
We take a look at what is sales collateral, why it’s important, and how do you write sales copy that sells!
Postings
Does Everyone Really Need an Editor? (And what do editors do anyway?)
We talk about the importance of having your worked edited, and the different types of editors out there to help.
Postings
How to Write a Business Case Study that Engages Customers
We give you the full scoop on why a business case study is important and how to write one that engages customers.
Postings
Make it Personal
Virtually every tech business posts stories about their customers’ wins with their products or services. Call them case studies, customer successes, or use cases, these pieces follow a standard pattern: […]
Postings
Key Questions to Ask in a Case Study Interview
Case studies are a great way to show how your business helps customers solve problems in the real world. A well-written case study uses lively quotes, interesting examples, and juicy […]